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Otentik New Store

New Otentik Storefront – Coming Soon!!

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Going into our third year in business, we’re incredibly grateful for the support of our local community and the continued support of our loyal Otentik family. We work hard to provide our customers with excellent service, and only offer products that are environmentally friendly and come from like-minded businesses. There are a few businesses that we fell in love with this past year, and we can’t wait to start sharing their products with you. Hint: we’re located near some amazing paddleboarding spots, hiking trails and campsites! 😉

We’ve been working hard to get our new storefront ready for business, and can’t wait to share it with you all. Here’s a sneak peak at the new Otentik USA headquarters, in delightful Historic Downtown DeLand, FL. Continue reading

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Otentik Sunshade One Pole Setup

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We are often asked whether an extra pole is helpful with the sunshade. The standard setup is with just two, and for most circumstances this is all you’ll need. The only time an extra pole is required is when there is no wind whatsoever, which is pretty rare at the beach. If there is even a slight breeze, the sunshade will lift up, providing extra room underneath.

The best setup will have the pole (or poles) places in the direction the wind comes from. The wind doesn’t have to hit that ‘front edge’ head on; it’s OK if at least one of the poles is angled to face the oncoming wind. And upon setting it up, you’ll see if you’ve got it right by what the sunshade does.

First, when you place the pole, is the fabric flapping around wildly? If so, you probably need to stretch the bags out further away from the sunshade (in all 4 directions).

Second, did you place the pole in an optimal location? It should be near a corner (within a foot or so). The closer it is to the edge where the wind is coming from, the better. This will allow it to lift up instead of getting pushed down. Continue reading

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Unhappy customer = learning opportunity

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Being the “people pleaser” that I am, it’s hard for me when a customer is unhappy with our product or service. Fortunately it is quite rare, but each time it happens we use it as a learning experience. This duo of husband and wife teams began this venture less than two years ago. For me, the connection was clear. I’m good friends with (and a former co-worker of) Ilan Elimaleh…the brains behind Otentik. He developed this awesome, novel product and we received one as a gift before they were even available for sale (7-ish years ago). After moving back to the US, we discussed importing and selling Ilan’s wonderful creation with our friends (and now business partners), who were equally in love with the product. And so our woman-owned-hubby-supported business was born!

The past year has been a wonderfully exciting, busy and challenging time for us. It’s a lot of fun sharing our collective experience with others. We have racked up a pretty awesome customer base and some really rave reviews. Our Amazon product rating is 4.5 stars and 5 stars in seller reviews. The drive for our business comes from wanting to share a simplistic, useful and versatile product that we truly think people will love. Not everyone does, though.

While unhappy customers are rare, they do happen – with all products. One thing that is certain, however, is that we do right by our customers and make ourselves available as much as possible, particularly for setup help. Usually, a few quick tips is all that’s needed to get people sorted out. Continue reading

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Otentik sunshade setup: On Grass

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Otentik Sunshade set up in gardenSo…you’re thinking of using stakes with our stakeless sunshade?  Don’t worry, we won’t call you blasphemers or take any offense.  The great thing is that you can setup our sunshades pretty much anywhere.  On a sunny Florida day that is nearing 4,000° F, we set up our Otentik in the backyard and let the kids loose with hoses.  If you’re wondering what the melting point for a sunshade is, I can assure you that 4,000° F might be pushin’ it.

We’ve also seen sunshades attached to trees, the side of a house and even an APC. Not every setup will require the sand bags (or canvas bags, for rocky areas).  And sometimes stakes are just quicker and you want to start relaxing and having fun already.

It’s really not rocket science here, but that didn’t stop me from nearly getting impaled once by my garden stake, as it flew past my head at mach 3. OK…I may be exaggerating a bit here. Continue reading

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Set up tip: Stretch!

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Stretching isn’t just good for the muscles…it’s also 100% necessary for your Otentik sunshade! =) This past weekend, our friends from The Yoga-Shed in DeLand held a yoga day at the beach. And it was FABULOUS!

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We had three separate yoga classes throughout the day, a few people went for runs, we all swam and enjoyed some snacks in the shade.

That’s Emma!

Our yogi leader, Emma, had just gotten her Otentik sunshade and it was her first time setting up. To my surprise, she actually filled the sandbags really full! (nobody ever does that – including ME in the beginning…whoops!). Once the wind picks up, your set up skills are going to be put to the test. Have no fear…the super duper stretchy Eurojersey fabric is here! Coming up from my downward facing dog at the end of the last class, I caught a glance of her sunshade really slacking on the job. The wind had picked up a bit, and it fell down (womp womp). Luckily, it’d happened to me in the beginning, and I know the solution. So…Ella to the rescue!

I pulled the poles out from underneath the sunshade and proceeded to pull the bags further out. It’s easy to tell if you haven’t pulled them out far enough. If there is ANY slack in the fabric, stretch it MORE! Don’t worry, this stuff is strong and really stretchy. It’ll hold up. 😉

When you’re pulling the bags out, be nice to them and either grab the entire opening with both hands to slowly drag it, or put your arms around the bottom and slide it further away from the tent. I learned this the hard way too…wasn’t thinking one day, and needed to move the bags out a scooch…but grabbed it in one small part of the fabric. Of course it ripped! The bag was filled with at least 20 lbs of sand!

So…after about 20 seconds adjusting the sand bags, and placing the poles back up, Emma’s sunshade was good to go! And whaddayaknow? It was getting windier and windier…and it held up just fine. =)

P.S – if you just purchased your sunshade and need any assistance getting it to work for you, give us a shout! You can reach us via email: sales@otentik.us or 1 (844) OTENTIK

We are here to help and want you to love your sunshade as much as we do.

Ella (aka Big Kahuna)

Otentik USA

www.originalsunshade.com

So that’s our set up tip of the week…see you next week!

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Otentik NEW colors!!

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Otentik USA crew working overtimeLast week we received our new colors and a big shipment to the US!

We may have had a little too much fun working our butts off all night (after working all day, mind you). The champagne and good company certainly helped. 😉 But the best part of carrying around, bagging up and checking inventory on 30 boxes of Otentik sunshades was finally seeing all the beautiful, new colors!

It was like Christmas morning in the summer.

We have 8 different colors in both the medium* and large** size. They are all so great, and we came up with some amazeballs creative names for them all. Without further ado…here are all of our new colors and what they’re called. (No judgement, please, on the names. Unless it’s praise…we’ll always take some of that!).

In our medium size (suitable for up to 5 people, with 5.5 ft tall poles):

Medium Otentik Sunshades

Medium Otentik Sunshades

From left to right.

1. Night black

2. Silver fox

3. Milk chocolate

4. Island blue

5. Sea blue

6. Strawberry ice cream

7. Bright Orange

8. Koolaid Red

In our large size (plenty spacious for up to 7 people, with 7 ft. tall poles):

Large Otentik Sunshades

Large Otentik Sunshades

Also from left to right in the photo.

1. Sandy beach

2. Caramel

3. Dark chocolate

4. Night black

5. Plum crazy

6. Fuchsia

7. Deep blue

8. Island blue

*Medium sunshades are 7 x 8 ft, with 5.5 ft poles. Great for small families and up to 5 people.

**Large sunshades are 9 x 9 ft, with 7.5 ft poles. Perfect for large families and up to 7 people.

***Some of these are very limited (only a few in stock) so please get in touch with us ASAP if you want to reserve a specific color. All inventory will be added to the site this weekend, so orders will be possible straight through the site.

If you have any other questions, don’t hesitate to contact us.

Sales@Otentik.us

or call us: 1 (844) OTENTIK

YAY for new colors!!!

Additional photos!

Large Otentik Sunshades

Large Otentik Sunshades

New Otentik sunshade colors

All our new colors

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Why we chose Eurojersey fabric.

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Otentik is proud to use the best and most environmentally conscious fabric from the leading Italian producer Eurojersey. The high quality Sensitive® fabric is a microfibre and lycra blend, and is used in swimwear, sportswear and clothing sectors and sold internationally. It is known for being cool, breathable, providing sun protection and excellent resistance to chlorine, salt water and UV rays. This makes it the perfect fabric for the beach and for our sunshade.

We love the Eurojersey fabric for all these great qualities…but what really sold us on this company was their dedication to the environment and sustainable business practices.

They’ve obtained the most prestigious certificates for demonstrating their complete commitment to environmental sustainability.

In addition to their internal efforts to reduce their environmental impact and continually improve their processes, they participate DIRECTLY in projects to protect the environment. Since 2010, Eurojersey has donated funds to purchase and protect one meter of rainforest in Argentina for every meter of Sensitive fabric sold. Eurojersey, together with the World Land Trust, has saved 36,791,539 square meters of rainforest. We think that’s pretty amazing.

Read more about this awesome company and their fabrics here.

and here.

and if you’re really bored or interested, here.

We would love to hear what you think of your Otentik sunshade, and the Sensitive fabric we use! Get in touch with us: Sales@otentik.us or call 1 (844) OTENTIK

Carry bag red Original

Lightweight sun protection – Otentik original only 5 lbs. and big only 6 lbs. (including poles, sandbags and carry bag).

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Our sunshades are lightweight and pack up small. Whether you want to take just one trip down to the beach, or travel a lot and want to pack it in your suitcase, the Otentik SunShade is portable and easy to carry. Original sunshades are 5 lbs. and Big Sunshades are 6 lbs. including poles, sandbags and carry bag.