Once you go ‘Night black’…

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Once you go ‘Night black’…

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Seriously, whoever* came up with the idea to use black fabric for a sunshade is either a complete nitwit or a genius. Turns out…it was most definitely the latter.

For many reasons, when we started importing and distributing Otentik sunshades here in the US, we gravitated towards the more vibrant colors. Indeed, the turquoise (what we have now renamed “Island blue”) is still one of my personal favorites. And the bright colors certainly go well with our wardrobe.

1980s-fashion4

Ella and Renee (Big Kahuna & Boss Lady of Otentik USA) circa 1982. But not really…

But the darker colors, and the black and grey in particular, have fast become all of our** favorites.

Here are some reasons why:

  • We all love to read…and the darker colors are much better for beach-going avid readers.
  • I’m obsessed with taking photos of my 2 yr old monster munchkin frolicking in the waves. And it’s a little easier checking the photos while under a darker sunshade.
  • My eyes are sensitive to light and I’m prone to losing my sunglasses. Under a darker sunshade my eyes can relax a bit more…
  • It may sound crazy, but it isn’t any hotter under the darker ones! The fact that air flows freely under the sunshade means you don’t have any trapped, hot air regardless of the color…but for some reason, I feel like it’s a bit cooler under the darker ones. Am I crazy? Is it just me??
New Otentik sunshade colors

All our new colors

It really doesn’t matter what color you get. This is such a fun and useful tool for the beach***. You really can’t go wrong with any of our amazing, new colors.

*It was our good friend (and the brains behind Otentik) Ilan. At least…we’ll blame it on thank him for now!
**Our four person crew consists of two husband and wife teams, 4 kiddos, 2 furry kiddos and 3 cluck clucks
***Or river, or wilderness hike, or boat, or backyard, or inside building a fort!

Till next time!

~Ella
Otentik USA “Big Kahuna”
Ella@Otentik.us

1 (844) OTENTIK

  • Stand Up Paddle Boards

    Reply

    I guess we don’t need to be afraid of going for darker colours when it comes to getting a sunshade for fear of it being hotter than lighter tones. We can relax and shade ourselves and our SUPs from the blazing sun and still be cool under the Otentik sunshades.

    • Ella Ran Post author

      Reply

      Hey guys! Indeed, the darker colors aren’t any hotter because you have complete air flow underneath. We love all the sunshades, and think you will too! Reach out if you have any further questions. =)
      Ella
      Otentik USA
      3213239138

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