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Otentik NEW colors!!

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Otentik USA crew working overtimeLast week we received our new colors and a big shipment to the US!

We may have had a little too much fun working our butts off all¬†night (after working all day, mind you). The champagne and good company certainly helped. ūüėČ But the best part of carrying around, bagging up and checking inventory on 30 boxes of Otentik sunshades was finally seeing all the beautiful, new colors!

It was like Christmas morning in the summer.

We have 8 different colors in both the medium* and large** size. They are all so great, and we came up with some amazeballs¬†creative names for them all. Without further ado…here are all of our new colors and what they’re called. (No judgement, please, on the names. Unless it’s praise…we’ll always take some of that!).

In our medium size (suitable for up to 5 people, with 5.5 ft tall poles):

Medium Otentik Sunshades

Medium Otentik Sunshades

From left to right.

1. Night black

2. Silver fox

3. Milk chocolate

4. Island blue

5. Sea blue

6. Strawberry ice cream

7. Bright Orange

8. Koolaid Red

In our large size (plenty spacious for up to 7 people, with 7 ft. tall poles):

Large Otentik Sunshades

Large Otentik Sunshades

Also from left to right in the photo.

1. Sandy beach

2. Caramel

3. Dark chocolate

4. Night black

5. Plum crazy

6. Fuchsia

7. Deep blue

8. Island blue

*Medium sunshades are 7 x 8 ft, with 5.5 ft poles. Great for small families and up to 5 people.

**Large sunshades are 9 x 9 ft, with 7.5 ft poles. Perfect for large families and up to 7 people.

***Some of these are very limited (only a few in stock) so please get in touch with us ASAP if you want to reserve a specific color. All inventory will be added to the site this weekend, so orders will be possible straight through the site.

If you have any other questions, don’t hesitate to contact us.

Sales@Otentik.us

or call us: 1 (844) OTENTIK

YAY for new colors!!!

Additional photos!

Large Otentik Sunshades

Large Otentik Sunshades

New Otentik sunshade colors

All our new colors

disappearingisland

Once you go ‘Night black’…

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Seriously, whoever* came up with the idea to use black fabric for a sunshade is either a complete nitwit or a genius. Turns out…it was most definitely the latter.

For many reasons, when we started importing and distributing Otentik sunshades here in the US, we gravitated towards the more vibrant colors. Indeed, the turquoise (what we have now¬†renamed “Island blue”) is still one of my personal favorites. And the bright colors certainly go well with our wardrobe.

1980s-fashion4

Ella and Renee (Big Kahuna & Boss Lady of Otentik USA) circa 1982. But not really…

But the darker colors, and the black and grey in particular, have fast become all of our** favorites.

Here are some reasons why:

  • We all love to read…and the darker colors are much better for beach-going avid readers.
  • I’m obsessed with taking photos of my 2 yr old monster¬†munchkin frolicking in the waves. And it’s a little easier checking the photos while under a darker sunshade.
  • My eyes are sensitive to light and I’m prone to losing my sunglasses. Under a darker sunshade my eyes can relax a bit more…
  • It may sound crazy, but it isn’t any¬†hotter under the darker ones! The fact that air flows freely under the sunshade means you don’t have any trapped, hot air regardless of the color…but for some reason, I feel like it’s a bit cooler under the darker ones. Am I crazy? Is it just me??
New Otentik sunshade colors

All our new colors

It really doesn’t matter what color you get. This is such a fun and useful tool for the beach***. You really can’t go wrong with any of our amazing, new colors.

*It was our good friend (and the brains behind Otentik) Ilan. At least…we’ll blame it on¬†thank him for now!
**Our four person crew consists of two husband and wife teams, 4 kiddos, 2 furry kiddos and 3 cluck clucks
***Or river, or wilderness hike, or boat, or backyard, or inside building a fort!

Till next time!

~Ella
Otentik USA “Big Kahuna”
Ella@Otentik.us

1 (844) OTENTIK

9977_thumb

Why we chose Eurojersey fabric.

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Otentik is proud to use the best and most environmentally conscious fabric from the leading Italian producer Eurojersey. The high quality Sensitive¬ģ fabric is a microfibre and lycra blend, and is used in swimwear, sportswear and clothing sectors and sold internationally. It is known for being cool, breathable, providing sun protection and excellent resistance to chlorine, salt water and UV rays. This makes it the perfect fabric for the beach and for our sunshade.

We love the Eurojersey fabric for all these great qualities…but what really sold us on this company was their dedication to the environment and sustainable business practices.

They’ve obtained the most prestigious certificates for demonstrating their complete commitment to environmental sustainability.

In addition to their internal efforts to reduce their environmental impact and continually improve their processes, they participate DIRECTLY in projects to protect the environment. Since 2010, Eurojersey has donated funds to purchase and protect one meter of rainforest in Argentina for every meter of Sensitive fabric sold. Eurojersey, together with the World Land Trust, has saved 36,791,539 square meters of rainforest. We think that’s pretty amazing.

Read more about this awesome company and their fabrics here.

and here.

and if you’re really bored or interested, here.

We would love to hear what you think of your Otentik sunshade, and the Sensitive fabric we use! Get in touch with us: Sales@otentik.us or call 1 (844) OTENTIK

Carry bag red Original

Lightweight sun protection – Otentik original only 5 lbs. and big only 6 lbs. (including poles, sandbags and carry bag).

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Our sunshades are lightweight and pack up small. Whether you want to take just one trip down to the beach, or travel a lot and want to pack it in your suitcase, the Otentik SunShade is portable and easy to carry. Original sunshades are 5 lbs. and Big Sunshades are 6 lbs. including poles, sandbags and carry bag.