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Otentik New Store

New Otentik Storefront – Coming Soon!!

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Going into our third year in business, we’re incredibly grateful for the support of our local community and the continued support of our loyal Otentik family. We work hard to provide our customers with excellent service, and only offer products that are environmentally friendly and come from like-minded businesses. There are a few businesses that we fell in love with this past year, and we can’t wait to start sharing their products with you. Hint: we’re located near some amazing paddleboarding spots, hiking trails and campsites! 😉

We’ve been working hard to get our new storefront ready for business, and can’t wait to share it with you all. Here’s a sneak peak at the new Otentik USA headquarters, in delightful Historic Downtown DeLand, FL. Continue reading

Happy_Unhappy_Otentik

Unhappy customer = learning opportunity

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Being the “people pleaser” that I am, it’s hard for me when a customer is unhappy with our product or service. Fortunately it is quite rare, but each time it happens we use it as a learning experience. This duo of husband and wife teams began this venture less than two years ago. For me, the connection was clear. I’m good friends with (and a former co-worker of) Ilan Elimaleh…the brains behind Otentik. He developed this awesome, novel product and we received one as a gift before they were even available for sale (7-ish years ago). After moving back to the US, we discussed importing and selling Ilan’s wonderful creation with our friends (and now business partners), who were equally in love with the product. And so our woman-owned-hubby-supported business was born!

The past year has been a wonderfully exciting, busy and challenging time for us. It’s a lot of fun sharing our collective experience with others. We have racked up a pretty awesome customer base and some really rave reviews. Our Amazon product rating is 4.5 stars and 5 stars in seller reviews. The drive for our business comes from wanting to share a simplistic, useful and versatile product that we truly think people will love. Not everyone does, though.

While unhappy customers are rare, they do happen – with all products. One thing that is certain, however, is that we do right by our customers and make ourselves available as much as possible, particularly for setup help. Usually, a few quick tips is all that’s needed to get people sorted out. Continue reading

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Otentik NEW colors!!

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Otentik USA crew working overtimeLast week we received our new colors and a big shipment to the US!

We may have had a little too much fun working our butts off all night (after working all day, mind you). The champagne and good company certainly helped. 😉 But the best part of carrying around, bagging up and checking inventory on 30 boxes of Otentik sunshades was finally seeing all the beautiful, new colors!

It was like Christmas morning in the summer.

We have 8 different colors in both the medium* and large** size. They are all so great, and we came up with some amazeballs creative names for them all. Without further ado…here are all of our new colors and what they’re called. (No judgement, please, on the names. Unless it’s praise…we’ll always take some of that!).

In our medium size (suitable for up to 5 people, with 5.5 ft tall poles):

Medium Otentik Sunshades

Medium Otentik Sunshades

From left to right.

1. Night black

2. Silver fox

3. Milk chocolate

4. Island blue

5. Sea blue

6. Strawberry ice cream

7. Bright Orange

8. Koolaid Red

In our large size (plenty spacious for up to 7 people, with 7 ft. tall poles):

Large Otentik Sunshades

Large Otentik Sunshades

Also from left to right in the photo.

1. Sandy beach

2. Caramel

3. Dark chocolate

4. Night black

5. Plum crazy

6. Fuchsia

7. Deep blue

8. Island blue

*Medium sunshades are 7 x 8 ft, with 5.5 ft poles. Great for small families and up to 5 people.

**Large sunshades are 9 x 9 ft, with 7.5 ft poles. Perfect for large families and up to 7 people.

***Some of these are very limited (only a few in stock) so please get in touch with us ASAP if you want to reserve a specific color. All inventory will be added to the site this weekend, so orders will be possible straight through the site.

If you have any other questions, don’t hesitate to contact us.

Sales@Otentik.us

or call us: 1 (844) OTENTIK

YAY for new colors!!!

Additional photos!

Large Otentik Sunshades

Large Otentik Sunshades

New Otentik sunshade colors

All our new colors

disappearingisland

Once you go ‘Night black’…

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Seriously, whoever* came up with the idea to use black fabric for a sunshade is either a complete nitwit or a genius. Turns out…it was most definitely the latter.

For many reasons, when we started importing and distributing Otentik sunshades here in the US, we gravitated towards the more vibrant colors. Indeed, the turquoise (what we have now renamed “Island blue”) is still one of my personal favorites. And the bright colors certainly go well with our wardrobe.

1980s-fashion4

Ella and Renee (Big Kahuna & Boss Lady of Otentik USA) circa 1982. But not really…

But the darker colors, and the black and grey in particular, have fast become all of our** favorites.

Here are some reasons why:

  • We all love to read…and the darker colors are much better for beach-going avid readers.
  • I’m obsessed with taking photos of my 2 yr old monster munchkin frolicking in the waves. And it’s a little easier checking the photos while under a darker sunshade.
  • My eyes are sensitive to light and I’m prone to losing my sunglasses. Under a darker sunshade my eyes can relax a bit more…
  • It may sound crazy, but it isn’t any hotter under the darker ones! The fact that air flows freely under the sunshade means you don’t have any trapped, hot air regardless of the color…but for some reason, I feel like it’s a bit cooler under the darker ones. Am I crazy? Is it just me??
New Otentik sunshade colors

All our new colors

It really doesn’t matter what color you get. This is such a fun and useful tool for the beach***. You really can’t go wrong with any of our amazing, new colors.

*It was our good friend (and the brains behind Otentik) Ilan. At least…we’ll blame it on thank him for now!
**Our four person crew consists of two husband and wife teams, 4 kiddos, 2 furry kiddos and 3 cluck clucks
***Or river, or wilderness hike, or boat, or backyard, or inside building a fort!

Till next time!

~Ella
Otentik USA “Big Kahuna”
Ella@Otentik.us

1 (844) OTENTIK

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Why we chose Eurojersey fabric.

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Otentik is proud to use the best and most environmentally conscious fabric from the leading Italian producer Eurojersey. The high quality Sensitive® fabric is a microfibre and lycra blend, and is used in swimwear, sportswear and clothing sectors and sold internationally. It is known for being cool, breathable, providing sun protection and excellent resistance to chlorine, salt water and UV rays. This makes it the perfect fabric for the beach and for our sunshade.

We love the Eurojersey fabric for all these great qualities…but what really sold us on this company was their dedication to the environment and sustainable business practices.

They’ve obtained the most prestigious certificates for demonstrating their complete commitment to environmental sustainability.

In addition to their internal efforts to reduce their environmental impact and continually improve their processes, they participate DIRECTLY in projects to protect the environment. Since 2010, Eurojersey has donated funds to purchase and protect one meter of rainforest in Argentina for every meter of Sensitive fabric sold. Eurojersey, together with the World Land Trust, has saved 36,791,539 square meters of rainforest. We think that’s pretty amazing.

Read more about this awesome company and their fabrics here.

and here.

and if you’re really bored or interested, here.

We would love to hear what you think of your Otentik sunshade, and the Sensitive fabric we use! Get in touch with us: Sales@otentik.us or call 1 (844) OTENTIK