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Check out our latest Otentik adventures, where you can find set up tips and all sorts of fun ways to use your Otentik SunShade.

disappearingisland

Once you go ‘Night black’…

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Seriously, whoever* came up with the idea to use black fabric for a sunshade is either a complete nitwit or a genius. Turns out…it was most definitely the latter.

For many reasons, when we started importing and distributing Otentik sunshades here in the US, we gravitated towards the more vibrant colors. Indeed, the turquoise (what we have now renamed “Island blue”) is still one of my personal favorites. And the bright colors certainly go well with our wardrobe.

1980s-fashion4

Ella and Renee (Big Kahuna & Boss Lady of Otentik USA) circa 1982. But not really…

But the darker colors, and the black and grey in particular, have fast become all of our** favorites.

Here are some reasons why:

  • We all love to read…and the darker colors are much better for beach-going avid readers.
  • I’m obsessed with taking photos of my 2 yr old monster munchkin frolicking in the waves. And it’s a little easier checking the photos while under a darker sunshade.
  • My eyes are sensitive to light and I’m prone to losing my sunglasses. Under a darker sunshade my eyes can relax a bit more…
  • It may sound crazy, but it isn’t any hotter under the darker ones! The fact that air flows freely under the sunshade means you don’t have any trapped, hot air regardless of the color…but for some reason, I feel like it’s a bit cooler under the darker ones. Am I crazy? Is it just me??
New Otentik sunshade colors

All our new colors

It really doesn’t matter what color you get. This is such a fun and useful tool for the beach***. You really can’t go wrong with any of our amazing, new colors.

*It was our good friend (and the brains behind Otentik) Ilan. At least…we’ll blame it on thank him for now!
**Our four person crew consists of two husband and wife teams, 4 kiddos, 2 furry kiddos and 3 cluck clucks
***Or river, or wilderness hike, or boat, or backyard, or inside building a fort!

Till next time!

~Ella
Otentik USA “Big Kahuna”
Ella@Otentik.us

1 (844) OTENTIK

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Why we chose Eurojersey fabric.

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Otentik is proud to use the best and most environmentally conscious fabric from the leading Italian producer Eurojersey. The high quality Sensitive® fabric is a microfibre and lycra blend, and is used in swimwear, sportswear and clothing sectors and sold internationally. It is known for being cool, breathable, providing sun protection and excellent resistance to chlorine, salt water and UV rays. This makes it the perfect fabric for the beach and for our sunshade.

We love the Eurojersey fabric for all these great qualities…but what really sold us on this company was their dedication to the environment and sustainable business practices.

They’ve obtained the most prestigious certificates for demonstrating their complete commitment to environmental sustainability.

In addition to their internal efforts to reduce their environmental impact and continually improve their processes, they participate DIRECTLY in projects to protect the environment. Since 2010, Eurojersey has donated funds to purchase and protect one meter of rainforest in Argentina for every meter of Sensitive fabric sold. Eurojersey, together with the World Land Trust, has saved 36,791,539 square meters of rainforest. We think that’s pretty amazing.

Read more about this awesome company and their fabrics here.

and here.

and if you’re really bored or interested, here.

We would love to hear what you think of your Otentik sunshade, and the Sensitive fabric we use! Get in touch with us: Sales@otentik.us or call 1 (844) OTENTIK

Ella in water

It’s never that easy…

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I admit, I’m a bit of a DIY junkie…every time I see a beautiful table from pallet wood, or some other sweet contraption on Pinterest I think to myself “I could totally make that!”. And it’s never as easy as it looks. This is how I felt whenever I saw amazing photos of the Otentik sunshade in the water, like this one. Which is perhaps why it took me so long to actually try it myself…I’m such a huge fan of this product, hence us opening up a business to import them to the US, and yet I’d never actually used it IN the water. So…challenge accepted!

DCIM101GOPROThis past weekend we were testing out our new toys, the waterproof Polar Bear Cooler and our new inflatable paddle board from Isle Surf and SUP. We’d been paddling for more than 2 hours on the Intracoastal waterways looking for a nice disappearing island and desperately in need of a reprieve from the sun and to cool off for a while.

My husband and I started filling the four sandbags with sand, which was actually more like a muddy sludge. After a couple of minutes, my hubby came to check the progress I’d made. In my defense, his hands are much larger and can shovel sand more quickly! =) (I’m tempted to add a photo of his ginormous man hands for proof…but let’s stay focused here). So we established that my bags needed much more sand…a couple more minutes of scooping and we put the poles up.

Using our Otentik sunshade in the Intracoastal Waterways

Using the pole sleeves to keep the poles in place is brilliant

It was rather windy, and it took a bit of figuring out which angle to place the poles at. Little tip: USE THE POLE SLEEVES! This brilliant little trick really keeps them in place. I’ve seen people wrapping them around the top of the poles, but never actually did it myself. I thought it was maybe just a good way to not misplace them. Anyways, even though it was a really windy day, the sunshade was totally solid and provided lots of shade for us while we chilled in the water.

I will definitely be bringing it on many more paddle adventures! As you can see…I kind of enjoyed myself! 😉

Oh – and whether you have giant man hands or not, on windy days just keep filling those bags till they’re full, full, FULL! If you’re doing it right, it should look something like this.

Enjoy!

 

 

Carry bag red Original

Lightweight sun protection – Otentik original only 5 lbs. and big only 6 lbs. (including poles, sandbags and carry bag).

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Our sunshades are lightweight and pack up small. Whether you want to take just one trip down to the beach, or travel a lot and want to pack it in your suitcase, the Otentik SunShade is portable and easy to carry. Original sunshades are 5 lbs. and Big Sunshades are 6 lbs. including poles, sandbags and carry bag.

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